In my talk at the 2017 SaaStr Annual conference, my goal was to offer a simple model of a SaaS business and highlight key areas for optimization within the SaaS funnel. Watch the video presentation to learn the key levers a CEO can pull to make the greatest impact to their business.
To get an idea for what I talk about in the video above, you can take a look through the accompanying slide deck presentation here:
During my talk, I only had time to touch on each key lever at a high level. For more learnings, I wanted to share a list of resources that will help you dig deeper into each of the key levers within the SaaS funnel:
Top of the funnel flow
CAC (Customer Acquisition Cost)
Number of salespeople
PPR (Productivity Per Rep)
Getting enough leads
Customer retention rate, Dollar retention rate, Months to recover CAC
Recruiting, onboarding & management
This post was originally published on forEntrepreneurs.com.