When the way we work changes, our lives change too. Tools for work shape how we spend time, change the composition of teams, and even bring new roles—and therefore careers—into existence. The next generation of tools will set the tone for the next decade of productivity and shift culture in the process.
We get excited when we see people empowered by software to do more work they find meaningful and less work they don’t. The advent of usage-based pricing and product-led growth have fundamentally re-aligned incentives, favoring products that succeed in proportion to how much they’re used and even loved. With AI radically reorganizing what is effortful and effortless in knowledge work, we are due for a new chapter and a new set of best practices.
A great B2B SaaS product is a bridge between today's broken workflows and tomorrow's better workplace. When former coworkers come together as cofounders to scale up workflow insights they discovered together, real breakthroughs can happen.