Serious startups are born from a sixth sense for the gap between how the world does and should work. That gap is largest and most interesting where bits meet atoms. The founders of software-defined hardware startups have the insight and grit to invent entirely new technologies, bend old ones to their will, and rearrange the world to make their vision reality. That vision is not often found on a traditional tech adoption curve or market map, but that makes us love it even more.
Bits and atoms blur at this new frontier. Hardware people end up writing software because it makes their devices do what they dreamed; software people end up building hardware because it carves a path toward making their insights ubiquitous. As tooling improves, the barriers to experiment on bizarre hybrid concepts go down and wild ideas get their shot. It’s still not easy to invent the future (far from it), but now it’s more accessible.
We’re seeking founders who have rapidly and relentlessly climbed learning curve after learning curve, tying together disparate domains and crafting innovative, elegant, and novel combinations of bits and atoms to close the gap between the present and possible better futures.